A good dental website needs to address the 7 Ps of dental marketing; this helps make sure that you have covered all aspects of your dental practice. By doing so, you can allow your potential patients to find all the necessary information in one place so that they do not have to browse for answers on the dental websites of your competitors.
The 7 Ps of dental marketing begin with the profile of your dental practice itself. The profile of your practice is the name and the branding of your business; this allows you to showcase your unique selling points, which make you stand out from the rest of the crowd. You should use this information to create a highly attractive and eye-catching homepage that will encourage the patient to explore the rest of the website further and find out more about you.
Addressing nervous patients
Once they enter the website, your potential patients should find information about all the treatments and procedures that you provide; however, this can be quite daunting, especially for those who suffer from dental anxiety or dental phobia. This information needs to be portrayed in an informative yet appealing manner. You should include plenty of photographs of treatments being carried out successfully, videos of your team talking the patient through the process and reviews from previous patients who have undergone such treatments that shine a positive light on what might otherwise be quite uncomfortable and invasive procedures.
Your website needs to address the people on your team and the actual premises of your practice throughout so that potential patients can familiarise themselves with you and their surroundings, helping to calm their nerves and create a positive vibe before they visit you in person. You can be sure that this information will be highly scrutinised by those who are reluctant to visit the dentist in the first place; therefore, it will create a caring and welcoming environment that will work to your advantage.
Prices and plans
Your website will need to include the prices of the treatments and procedures that you provide, and to make sure that your prices are competitive, you should find out what the other dental practices in your area offer. However, if you are unable to match these prices, then you can still offer your own prices with payment plan options to help make the costs more manageable for everyone. You can also include treatment packages and smile makeovers where possible to entice your patients further.
Speak to a good digital dental marketing team that is experienced in creating websites to find out more about the 7 Ps of dental marketing and other techniques and strategies that you can use to make sure that your website helps you stand out from the crowd. Without this, it would be difficult to find new patients to help grow and expand your business. So, begin working on your website today with the advice and assistance of a marketing team and boost the success of your dental practice.
