Marketing a dental practice involves promoting its services to potential and current patients. It involves using a variety of marketing techniques to reach these patients, such as online marketing, advertising, and public relations.
While there are many things to consider when it comes to marketing in general, One of the most important aspects is your website. A good website will help you attract new patients while retaining current ones. To improve your website for better marketing overall, there are many things you should consider doing.
So with that in mind, how exactly can you improve your dental marketing via your website? Here are 5 top tips to consider.
Easy navigation
Make sure your website is easy to navigate. The layout should be simple and easy to understand, with clear menus and links. Patients should be able to find what they are looking for quickly and easily. As well as this, this will help to ensure that the Google bots can navigate the website quickly, thus ensuring that it is ranked highly on Google searches.
Keep it up to date
Make sure your website is up-to-date with information about your practice, services offered, staff bios, etc; this will help keep patients informed about what’s going on at your practice.
As you may have gathered, having an up-to-date website will include having a blog and promotions via social media. Once again, this helps with SEO and getting the bots from Google to notice the page.
Websites that are not updated regularly tend to drop down in the ranking system, so aim to update the blog once a week.
Professional is best
Ensure that your dental website looks professional. The design should be clean and modern, with high-quality images and well-written content. Patients will judge your practice by the quality of your website, so make sure it looks good! Also, as mentioned briefly earlier, it is worth checking that the site follows a logical layout to help the Google bots with navigation.
Keywords
Use keywords in your content; this will help improve your ranking on Google and ensure that more patients can find your website without any hassle.
Keywords can be placed anywhere on your surgery site, but for them to be the most effective, your best bet is to place them on the blog and information pages relating to what your team can offer to patients. This will help the newer and more relevant pages get listed higher on the search engine results.
Mobile accessibility
And finally, most people now access websites via their smartphones or other mobile devices, meaning that for patients to see your website clearly, it has to be mobile accessible. This can be tricky to do on your own, so it is well worth contacting a marketing team to have them glance over your website and ensure that it ticks this box. Again, websites that are not mobile accessible are not listed highly on Google and can cause patients to click off of the site due to an increased loading time or website glitches.
